The Bachelor of Business Administration (BBA) is a professionally structured Four Year Undergraduate Programme designed to develop managerial competence, leadership qualities, and a strong understanding of modern business practices. The programme offers a comprehensive foundation in key functional areas such as Management, Accounting, Finance, Marketing, Human Resource Management, Entrepreneurship, Business Analytics, and Business Law. Through a balanced blend of theory and practice, students acquire analytical, communication, and decision-making skills essential for effective management.